West Midlands 4x4 Response on TV - Midlands Today.

[Tim Childe]

Originally Posted by Tony Ferrari

I have been reliably informed that something like "West Midlands 4x4 Response" is just too long a term, they much prefer short sound bites so "4x4 volunteer" suits their reguirements better.

Here's a suggestion - how about 4x4 RESPONSE

[Tony Ferrari]

Well I was going to say that but it might be seen as me trying to steal WMs thunder.

But definitely the way to go, one of the original reasons for choosing the very short and simple "4x4 Response" as the Charity name was just that. it's a National "brand" that promotes all of us without getting complicated.

[Mark Downing]

Originally Posted by TimChilde

Here's a suggestion - how about 4x4 RESPONSE

Which is exactly what we have been saying and using countless times over since the 18th call outs, keep up Tim!

Phones answered, Good morning 4x4 Response how can we help?
Control known as the 4x4 Response cell
Drivers referred to as the 4x4 Response drivers

Need I go on?............